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Gaya Paz

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Gaya Paz

Work

Contact

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Gaya Paz

Work

Contact

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Home

Gaya Paz

Work

Contact

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Mizbala

Branding, Visual Identity & Web Design

Mizbala is a fashion initiative rooted in sustainability, transforming

overlooked materials into unique and meaningful garments.

It's a movement that challenges consumerism and champions

conscious creation by giving new life to discarded items.

Challenges

How do you make trash feel like treasure?

Balance rugged, imperfect materials with a refined, fashionable image.

Tell a complex, emotional brand story in a minimal and engaging way.

Design a site that educates, inspires, and converts.

Solutions

I developed a brand identity and website that highlights contrast

Visual Language: Raw textures + clean typography.

Color Palette: Taken from actual reclaimed materials.

Messaging: Direct, conscious, and emotionally driven.

The brand voice and visuals were designed to feel honest yet
aspirational giving value and beauty to what was once discarded.

What I did

Project Info

Design Lab Course, 4rd year | 2024

Creative Direction, Brand Strategy, Production

Our Story

In the heart of bustling cities, there is a world of treasures waiting to be discovered.
Amidst the hustle and bustle, one brand dares to see beauty where others see only waste.
Meet the landfill, the place where waste finds new life and fashion meets sustainability
in a harmonious combination of creativity, action and Uniqueness.

Mizba-Lab platform

Landing page

WireFrames

SITE CONTENT © GAYA PAZ

ALL RIGHTS RESERVED

Mizbala

Branding, Visual Identity & Web Design

Mizbala is a fashion initiative rooted in

sustainability, transforming overlooked

materials into unique and meaningful

garments. It's a movement that challenges consumerism and

champions conscious creation

by giving new life to discarded items.

Challenges

How do you make trash feel like treasure?

Balance rugged, imperfect materials with a refined, fashionable
image. Tell a complex, emotional brand story in a minimal and
engaging way. Design a site that educates, inspires, and converts.

Solutions

I developed a brand identity and website that highlights contrast

Visual Language: Raw textures + clean typography.

Color Palette: Taken from actual reclaimed materials.

Messaging: Direct, conscious, and emotionally driven.

The brand voice and visuals were designed to feel honest yet
aspirational giving value and beauty to what was once discarded.

What I did

Project Info

Design Lab Course,
4rd year | 2024

Creative Direction, Brand
Strategy, Production

Our Story

In the heart of bustling cities, there is a world

of treasures waiting to be discovered.

Amidst the hustle and bustle, one brand dares

to see beauty where others see only waste.

Meet the landfill, the place where waste finds

new life and fashion meets sustainability in a

harmonious combination of creativity, action

and Uniqueness.

Mizba-Lab platform

Landing page

WireFrames

SITE CONTENT © GAYA PAZ

ALL RIGHTS RESERVED

Mizbala

Branding, Visual Identity & Web Design

Mizbala is a fashion initiative rooted in sustainability, transforming

overlooked materials into unique and meaningful garments.

It's a movement that challenges consumerism and champions

conscious creation by giving new life to discarded items.

Challenges

How do you make trash feel like treasure?

Balance rugged, imperfect materials with a refined, fashionable image.

Tell a complex, emotional brand story in a minimal and engaging way.

Design a site that educates, inspires, and converts.

Solutions

I developed a brand identity and website that highlights contrast

Visual Language: Raw textures + clean typography.

Color Palette: Taken from actual reclaimed materials.

Messaging: Direct, conscious, and emotionally driven.

The brand voice and visuals were designed to feel honest yet
aspirational giving value and beauty to what was once discarded.

What I did

Project Info

Design Lab Course, 4rd year | 2024

Creative Direction, Brand Strategy, Production

Our Story

In the heart of bustling cities, there is a world of treasures waiting to be discovered.
Amidst the hustle and bustle, one brand dares to see beauty where others see only waste.
Meet the landfill, the place where waste finds new life and fashion meets sustainability
in a harmonious combination of creativity, action and Uniqueness.

Mizba-Lab platform

Landing page

WireFrames

SITE CONTENT © GAYA PAZ

ALL RIGHTS RESERVED

Mizbala

Branding, Visual Identity & Web Design

Mizbala is a fashion initiative rooted in sustainability, transforming

overlooked materials into unique and meaningful garments.

It's a movement that challenges consumerism and champions

conscious creation by giving new life to discarded items.

Challenges

How do you make trash feel like treasure?

Balance rugged, imperfect materials with a refined, fashionable image.

Tell a complex, emotional brand story in a minimal and engaging way.

Design a site that educates, inspires, and converts.

Solutions

I developed a brand identity and website that highlights contrast

Visual Language: Raw textures + clean typography.

Color Palette: Taken from actual reclaimed materials.

Messaging: Direct, conscious, and emotionally driven.

The brand voice and visuals were designed to feel honest yet
aspirational giving value and beauty to what was once discarded.

What I did

Project Info

Design Lab Course, 4rd year | 2024

Creative Direction, Brand Strategy, Production

Our Story

In the heart of bustling cities, there is a world of treasures waiting to be discovered.
Amidst the hustle and bustle, one brand dares to see beauty where others see only waste.
Meet the landfill, the place where waste finds new life and fashion meets sustainability
in a harmonious combination of creativity, action and Uniqueness.

Mizba-Lab platform

Landing page

WireFrames

SITE CONTENT © GAYA PAZ

ALL RIGHTS RESERVED

Mizbala

Branding, Visual Identity & Web Design

Mizbala is a fashion initiative rooted in sustainability, transforming

overlooked materials into unique and meaningful garments.

It's a movement that challenges consumerism and champions

conscious creation by giving new life to discarded items.

Challenges

How do you make trash feel like treasure?

Balance rugged, imperfect materials with a refined, fashionable
image. Tell a complex, emotional brand story in a minimal and
engaging way. Design a site that educates, inspires, and converts.

Solutions

I developed a brand identity and website that highlights contrast

Visual Language: Raw textures + clean typography.

Color Palette: Taken from actual reclaimed materials.

Messaging: Direct, conscious, and emotionally driven.

The brand voice and visuals were designed to feel honest yet
aspirational giving value and beauty to what was once discarded.

What I did

Project Info

Design Lab Course, 4rd year | 2024

Creative Direction, Brand Strategy, Production

Our Story

In the heart of bustling cities, there is a world of treasures waiting to be discovered.
Amidst the hustle and bustle, one brand dares to see beauty where others see only waste.
Meet the landfill, the place where waste finds new life and fashion meets sustainability
in a harmonious combination of creativity, action and Uniqueness.

Mizba-Lab platform

Landing page

WireFrames

SITE CONTENT © GAYA PAZ

ALL RIGHTS RESERVED

Gaya Paz

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Gaya Paz

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