Partner Locator
B2B Product Design
Partner Locator tool is designed to help customers, resellers & distributors easily find and connect with the right partners within a complex ecosystem. However, the legacy version of the tool presented several UX and functionality challenges that hindered user experience and overall efficiency.
Challenges
Outdated UI: Diminishes trust and credibility
Lack of Personalization: Results in irrelevant partner matches & user drop-off
Shallow Partner Profiles: Slows down decision-making for users
Limited Search Capabilities: Frustrates users and increases bounce rates
Solutions
A redesigned, intuitive interface to build credibility and engagement
Personalized partner recommendations based on user needs and context
Richer partner profiles to support confident decision-making
Enhanced search functionality for more relevant, efficient results
What I did
Project Info
Check Point | 2024
Research, UX UI, Product Management
Designing the MVP
I started by designing a Minimum Viable Product (MVP) focused on solving key user
pain points - improving search, enhancing partner profiles, and enabling personalized results.
This allowed us to quickly validate ideas, gather feedback, and align stakeholders before scaling further.
First Step
User type identification
Channel ecosystem
Stakeholder interviews
Competitor analysis
UX audit of the legacy tool
Research activities
User & Stakeholder
Research
Wireframes
I designed wireframes for two main user flows: a guided quiz for personalized partner matches and an advanced search
for users who prefer more control. These helped us quickly validate structure and flow before moving to visual design.
Second Step
UI Design
The UI design phase focused on a card-based layout, making partner profiles scannable,
visual, and easy to compare. This approach improved clarity and engagement across both user flows.
Third Step
Impact & Results
35%
Increasing Partner Profile's Views
28%
Boost in “Contact Partner” Clicks
40%
Improvement in Match Relevance
25%
Time to Match was Reduced
Forth Step
Partner Locator
B2B Product Design
Partner Locator tool is designed to help customers, resellers & distributors easily find and connect with the right partners within a complex ecosystem. However, the legacy version of the tool presented several UX & functionality challenges that hindered user experience and overall efficiency.
Challenges
Outdated UI: Diminishes trust and credibility
Lack of Personalization: Results in irrelevant partner matches
& user drop-off
Shallow Partner Profiles: Slows down decision-making for users
Limited Search Capabilities: Frustrates users and increases
bounce rates
Solutions
A redesigned, intuitive interface to build credibility
and engagement
Personalized partner recommendations based
on user needs and context
Richer partner profiles to support confident decision-making
Enhanced search functionality for more relevant, efficient results
What I did
Project Info
Check Point | 2024
Research, UX UI, Product Management
Designing the MVP
I started by designing a Minimum Viable Product (MVP) focused on solving key user
pain points - improving search, enhancing partner profiles, and enabling personalized results.
This allowed us to quickly validate ideas, gather feedback, and align stakeholders before scaling further.
First Step
User type identification
Channel ecosystem
Stakeholder interviews
Competitor analysis
UX audit of the legacy tool
Research activities
User & Stakeholder
Research
Wireframes
I designed wireframes for two main user flows: a guided quiz for personalized partner matches and an advanced search
for users who prefer more control. These helped us quickly validate structure and flow before moving to visual design.
Second Step
UI Design
The UI design phase focused on a card-based layout, making partner profiles scannable,
visual, and easy to compare. This approach improved clarity and engagement across both user flows.
Third Step
Impact & Results
35%
Increasing Partner
Profile's Views
28%
Boost in “Contact
Partner” Clicks
40%
Improvement in
Match Relevance
25%
Time to Match
was Reduced
Forth Step
Partner Locator
B2B Product Design
Partner Locator tool is designed to help customers, resellers & distributors easily find and connect with the right partners within a complex ecosystem. However, the legacy version of the tool presented several UX and functionality challenges that hindered user experience and overall efficiency.
Challenges
Outdated UI: Diminishes trust and credibility
Lack of Personalization: Results in irrelevant partner matches & user drop-off
Shallow Partner Profiles: Slows down decision-making for users
Limited Search Capabilities: Frustrates users and increases bounce rates
Solutions
A redesigned, intuitive interface to build credibility and engagement
Personalized partner recommendations based on user needs and context
Richer partner profiles to support confident decision-making
Enhanced search functionality for more relevant, efficient results
What I did
Project Info
Check Point | 2024
Research, UX UI, Product Management
Designing the MVP
I started by designing a Minimum Viable Product (MVP) focused on solving key user
pain points - improving search, enhancing partner profiles, and enabling personalized results.
This allowed us to quickly validate ideas, gather feedback, and align stakeholders before scaling further.
First Step
User type identification
Channel ecosystem
Stakeholder interviews
Competitor analysis
UX audit of the legacy tool
Research activities
User & Stakeholder
Research
Wireframes
I designed wireframes for two main user flows: a guided quiz for personalized partner matches and an advanced search
for users who prefer more control. These helped us quickly validate structure and flow before moving to visual design.
Second Step
UI Design
The UI design phase focused on a card-based layout, making partner profiles scannable,
visual, and easy to compare. This approach improved clarity and engagement across both user flows.
Third Step
Impact & Results
35%
Increasing Partner Profile's Views
28%
Boost in “Contact Partner” Clicks
40%
Improvement in Match Relevance
25%
Time to Match was Reduced
Forth Step
Partner Locator
B2B Product Design
Partner Locator tool is designed to help customers, resellers & distributors easily find and connect with the right partners within a complex ecosystem. However, the legacy version of the tool presented several UX and functionality challenges that hindered user experience and overall efficiency.
Challenges
Outdated UI: Diminishes trust and credibility
Lack of Personalization: Results in irrelevant partner matches & user drop-off
Shallow Partner Profiles: Slows down decision-making for users
Limited Search Capabilities: Frustrates users and increases bounce rates
Solutions
A redesigned, intuitive interface to build credibility and engagement
Personalized partner recommendations based on user needs and context
Richer partner profiles to support confident decision-making
Enhanced search functionality for more relevant, efficient results
What I did
Project Info
Check Point | 2024
Research, UX UI, Product Management
Designing the MVP
I started by designing a Minimum Viable Product (MVP) focused on solving key user
pain points - improving search, enhancing partner profiles, and enabling personalized results.
This allowed us to quickly validate ideas, gather feedback, and align stakeholders before scaling further.
First Step
User type identification
Channel ecosystem
Stakeholder interviews
Competitor analysis
UX audit of the legacy tool
Research activities
User & Stakeholder
Research
Wireframes
I designed wireframes for two main user flows: a guided quiz for personalized partner matches and an advanced search
for users who prefer more control. These helped us quickly validate structure and flow before moving to visual design.
Second Step
UI Design
The UI design phase focused on a card-based layout, making partner profiles scannable,
visual, and easy to compare. This approach improved clarity and engagement across both user flows.
Third Step
Impact & Results
35%
Increasing Partner Profile's Views
28%
Boost in “Contact Partner” Clicks
40%
Improvement in Match Relevance
25%
Time to Match was Reduced
Forth Step
Partner Locator
B2B Product Design
Partner Locator tool is designed to help
customers, resellers & distributors easily
find and connect with the right partners
within a complex ecosystem.
However, the legacy version of the
tool presented several UX & functionality
challenges that hindered user experience
and overall efficiency.
Challenges
Outdated UI: Diminishes trust and credibility
Lack of Personalization: Results in irrelevant partner matches
& user drop-off
Shallow Partner Profiles: Slows down decision-making
for users
Limited Search Capabilities: Frustrates users and increases
bounce rates
Solutions
A redesigned, intuitive interface to build credibility
and engagement
Personalized partner recommendations based
on user needs and context
Richer partner profiles to support confident decision-making
Enhanced search functionality for more relevant,
efficient results
What I did
Project Info
Check Point | 2024
Research, UX UI,
Product Management
Designing the MVP
I started by designing a Minimum Viable Product (MVP) focused
on solving key user pain points - improving search, enhancing
partner profiles, and enabling personalized results.
This allowed us to quickly validate ideas, gather feedback, and
align stakeholders before scaling further.
First Step
User type identification
Channel ecosystem
Stakeholder interviews
Competitor analysis
UX audit of the legacy tool
Research activities
User & Stakeholder
Research
Wireframes
I designed wireframes for two main user flows: a guided quiz for
personalized partner matches and an advanced search for users
who prefer more control. These helped us quickly validate
structure and flow before moving to visual design.
Second Step
UI Design
The UI design phase focused on a card-based layout, making
partner profiles scannable, visual, and easy to compare.
This approach improved clarity and engagement across both
user flows.
Third Step
Impact & Results
35%
Increasing Partner
Profile's Views
28%
Boost in “Contact
Partner” Clicks
40%
Improvement in
Match Relevance
25%
Time to Match
was Reduced